lastminute.com group

More than 1,000 people enjoy working with us and contribute to provide our audience with a comprehensive and inspiring offering of travel related products and services

Communication Manager

Communication Manager

lastminute.com group is looking a PR and Communication Manager, for its headquarter based in Chiasso.

The PR and Communication Manager will be responsible and accountable for the successful day-to-day implementation of the PR strategy in Italy and Spain and KPIs (targets, goals and objectives namely around measurably driving traffic to site) for lastminute.com group brands as part of the wider marketing mix, working alongside the Consumer PR agencies.

 

With compelling PR, we want to stand out in a crowded market place. We’re looking for an ambitious, highly motivated individual to deliver and analyse our consumer PR in the Italy and Spain as well as work closely with our other European markets to share best practices.

We would love to have someone in our team with a natural passion for PR and Content creation, who is highly creative and at the same time analytical when it comes to delivering differentiated, innovative PR communication and content project coordination to further increase awareness of our brand and products. We are keen to find a candidate who will enjoy working closely with others in the Marketing, Brand, Social, Site, Blog, SEO, Customer Service, Trading and Product teams to support the business, protect the brand, create and integrate campaigns and strategy.

 

Key Responsibilities will include

  • Be integral in the development of our PR strategy (planning, goal setting, tactics and budget)

  • Manage all PR activities internally and externally within campaign activities and day-to-day basis

  • Ensure our press office is running efficiently guaranteeing our brands positioning

  • Ensure consistent and ongoing high profile consumer media coverage through enviable, unique consumer PR

  • Brief and coordinate our external PR agency

  • Handle media enquiries

  • Develop and cultivate contacts with key journalists, external agencies and brand ambassadors

  • Create and implement blogger programs and content calendar

  • Create / review press releases and other press material (infographics, still images, videos)

  • Own media analysis on a monthly basis across Europe

  • Monitor, flag and handle potential issues /crises to protect our brand, working closely with Customer Services and other teams

  • Coordinate and cooperate with internal stakeholders to ensure a 360 degrees activation around brand and marketing projects

  • Manage and coordinate public engagements/speaking opportunities of key stakeholders of the business

 

Skills and Experience - specialist technical knowledge

Essential

  • Degree level or equivalent

  • + 6 years significant experience in a similar role/consumer brands

  • Proven PR agency experience

  • A sense of requirements of media and successful storytelling

  • Hugely creative and able to manage / coordinate a variety of communication tasks, spanning from consumer PR, corporate PR, crisis and reputation, events, speaking opportunities, content creation (video/still images too)

  • Proven track record in managing and executing innovative PR activities / campaigns with integration into other disciplines

  • Experienced in agency management and media analysis

  • Fluent in English and Spanish

  • Energetic and passionate about the power of PR and the opportunities for our brands

  • Enjoy working within a busy, ambitious and fun team

  • Understand how to execute PR with a 360 degree approach through paid, earned, social and owned media

  • Have the creativity to see an opportunity and very quickly execute engagement

  • Be highly organised, able to multi-task and proactively manage workload

  • Analytical and results driven, delivery focused

  • Meticulous attention to detail with a pride in the final product

  • Creative mindset with strong written and verbal communication skills

  • Proactive team player

  • Self-motivated, uses initiative and problem solver

  • Work to tight deadlines with a can do attitude and able to make effective decisions, quickly/under pressure

  • Willingness to go beyond the call of duty to get the job done

 

Desirable

  • Professional PR qualification

  • Strong relationships with relevant media outlets

  • An understanding of the PR opportunities of social media

  • Experienced working in an international environment

 

Abilities/Qualities

  • Thorough and meticulous with extreme attention to detail

  • Proactive team player

  • Self-motivated, tenacious, uses initiative and problem solver

  • Work to tight deadlines with a can-do attitude

  • Strong communicator internal / external

Corporation
lastminute.com group
Areas
Marketing
Country
CHIASSO (Switzerland)



© lastminute.com NV
C/o Private Equity Services (Amsterdam BV) Jan Van
Goyenkade 8 1075 HP AMSTERDAM. Netherlands

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